Google is a part of modern day-to-day life. Google.com was registered as a domain on 15 September 1997, and the company filed for incorporation on 4 September 1998. The search engine receives over 3.5 billion searches a day. When we want to know something, we ask Google and google is ready to help you 24 x 7. 27/September is celebrated as its birthday and in year 2018 its 20th birthday.
Today for all the digital world, Google plays a large role in keeping us all alive, with SEO, Adsense, PPC, email marketing and display media which is continuously actively winning Business online.
As per the number of daily users, the search engine changes its ranking algorithm almost every day. For those who are unfamiliar with our digital jargon, in a nutshell, Google’s algorithm is a program designed to rank websites in their search engine results. For example, when you search for ‘Hotel Taj’ in Google, Hotel Taj’s official website should rank at the top of the SERPs (search engine results page). Websites are, predominantly, ranked on the number of visits to the website and the quality of the site.
But, there are more factors and complexities to determine the ranking within the algorithm of set by Google, but here are the biggest and most dramatic changes over the last two decades.
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Brief History of Google Algorithm
1997 – The domain of google.com was officially registered by graduate students Sergey Bin and Larry Page (Larry’s name is where Google’s ‘PageRank’ algorithm comes from).
2000 – Google’s official toolbar was launched, meaning users do not have to access the official homepage to use the search engine. In our words: ‘The start of SEO.’
2001 – Google images was launched with just over 250m images already in the database.
2003 – An important update is announced that aims to crack down on link spamming of the websites – the evolution of SEO had begun in the early stages of Google. SEO EVOLUTION
2005 – Google mobile web search was launched and today it made our lives so easy breezy.
2009 – The Vince Update – This update was considered a ‘win’ for the bigger online brands, as the update favored first-page ranked sites.
2011 – Google Panda was launched to try and lower the rankings of ‘lower quality’ sites, which is then further updated in the year 2012. This helps in lowering the rankings of websites which has very low quality.
2012 – Google Penguin was launched, aiming to decrease the rankings of websites of sites that violate Google’s guidelines which are referred to as google algorithm (the sets of rules) Learn more about google algorithm rules.
2015 – This was the year when every one enjoyed the dawn of mobile-friendly websites with the highly-lauded ‘Mobilegeddon’ where websites without a site easily searchable by mobile devices lose rankings.
2016 – A gentler Penguin update is released which now penalizes ‘bad’ links. The links which are made with low quality websites once Penguin will catch your website then your website ratings goes down.
2018 – Google announces that the mobile version of a website is the first place where its ranking spiders crawl to index the relevance of a site. Google says that it will blatantly flag unsecured sites to users and will penalize webmasters who have not migrated to HTTPS status. The HTTPS status has become a mandatory for HTTP. So change has to be made from HTTP to HTTPS. Aside from algorithms, Google demonstrates it also understands the power of visual marketing, by transforming their logo several times over the past two decades.
History of Google Logo
The blue, red, yellow and green letters used in the logo of Google is one of the most instantly recognizable trademarks in the world. Similar to the red of KFC or the M of Mc Donald’s, the Google logo is an iconic symbol of the 21st century. Despite a slightly different look, Google’s first official logo in 1998 is still reminiscent of its current one and has never undertaken any changes. The background shadow on the letters aimed to give off a 3D effect to the logo.
Today’s logo has been in place since September 2015 and is certainly the most attractive look that Google has held. The lighter colors give the symbol a much appealing look and contribute to the inviting nature of the search engine.
Happy Birthday From Digital Technology Academy
Throughout its existence, Google has had a significantly large impact on the way the internet works, and the way users navigate to websites. Google today is the world largest search engine and Our institute has continuously aimed to spread knowledge of Internet marketing and the power of Google behind it.
Digital platforms across the globe are nothing without Google. Here at Digital Technology Academy, Jaipur the best Digital Marketing Training Institute you will get full fledged course of online marketing by Google, Google really plays a big role in our training institute as in this course it is all about Google.
For SEO rankings it is important for our team to stay updated with Google’s guidelines and criteria, so that we can capitalize on the billions of users that actively use the search engine every single day for their queries. We hope to continue using Google as the central hub for all our clients, students training and to ourselves – here’s to another successful year of Google!