Google Ads Training
PPC Marketing
- Introduction of PPC and Paid Marketing
- Google Account Setting
- Account Structure and Setting
- Adgroup Setting
- Keyword Research for Add
- Understanding Bidding Concept
- What is quality Score
- How you can Improve Quality Score
- Understanding Concept of CPC’s
- Creation of Ad Formats
- Understanding of Ad Extensions
Display Advertising
- What is Display Advertising
- How Display Ads Works
- Creation of Display Ads
- Strategy and statics of Ads
- Creating Remarketing Campaign
- Target Right Option with Display Ads
- Ads Formats and Size
- Examples of Good and Bad Ads
- Understanding of tools for Display Ads
- Conversion Tracking
- Understanding Remarketing with Display Ad
- Benefits of Display Ad
- Display Ads Marketing
- Track Users with analytics
Extra Not Aware About This
- What is DCA
- Create a DCA Campaign
- What is Conversion
- Implement in Conversion Rating
- Calculating ROI
- Segment and filters
- Search Terms and Ad Auction
- Customization Tools
- Access Level
- Google Adword Editor Tool
Outcome
Online advertising is a important part of your website and business that will give top rank to your website, which increase your business rapidly. Online advertising is a very broad subject which contents Cost per click, Pay per click, Bidding Concept, Display advertising, Content advertising, Content Marketing, Remarketing and other ways of Paid Marketing.