Google Ads Training

PPC Marketing                                   

•  Introduction of PPC and Paid Marketing                                                 
• Google Account Setting                         
• Account Structure and Setting             
• Adgroup Setting                                   
• Keyword Research for Add                   
• Understanding Bidding Concept           
• What is quality Score                           
• How you can Improve Quality Score   
• Understanding Concept of CPC’s       
• Creation of Ad Formats
• Understanding of Ad Extensions

Display Advertising

•  What is Display Advertising                   
• How Display Ads Works                       
• Creation of Display Ads                         
• Strategy and statics of Ads                                               
• Creating Remarketing Campaign
• Target Right Option with Display Ads
• Ads Formats and Size
• Examples of Good and Bad Ads
• Understanding of tools for Display Ads
• Conversion Tracking
• Understanding Remarketing with Display Ad
• Benefits of Display Ad
• Display Ads Marketing
• Track Users with analytics

Extra Not Aware About This

• What is DCA
• Create a DCA Campaign
• What is Conversion
• Implement in Conversion Rating
• Calculating ROI
• Segment and filters
• Search Terms and Ad Auction
• Customization Tools
• Access Level
• Google Adword Editor Tool

 Outcome

Online advertising is a important part of your website and business that will give top rank to your website, which increase your business rapidly. Online advertising is a very broad subject which contents Cost per click, Pay per click, Bidding Concept, Display advertising, Content advertising, Content Marketing, Remarketing and other ways of Paid Marketing.