Social Media Marketing Course in Jaipur

Introduction to Digital Marketing will be an introductory part where you will learn the basics of digital marketing.

Introduction to Digital Marketing

1.     Digital Marketing basics & Concepts

2.     Traditional Marketing versus Digital Marketing

3.     Different online marketing channels and Methods

4.     Understand the requirement of online customer

5.     Key Terminologies used in online Marketing

6.     Scopes of Digital Marketing

It involves the creation of an engaging website. You will learn how to plan and develop a functional website step by step.

Web Planning and Development

1. How Search Engine Works(Google,yahoo,bing)
2. Types of Search Engines
3. Page rank (PR)
4. Website Architecture
5. Website Designing Basics
6. Domain & Hosting registration
7. Types of Websites
8. Caracter of backlinks
9. Keyword Research
10.  What is a Keyword research

11. Importance of choosing right keywords
12. Different types of keywords
13. Steps and to procedures to find a right keyword for a website
14. Keyword analysis
15. How to use different keyword tools for keyword research?
16. Keyword Density and Proximity

Learn how to rank your website on top of search engines for your targeted keywords by the ease of optimization.

Search Engine Optimization

1.     What is SEO?

2.     Importance of SEO in Digital Marketing

3.     On page optimization and Off page optimization

4.     White, Black Hat and Grey Hat SEO

5.     Search Engine Submissions

6.     Link Building Techniques

7.     Types of links

8.     One-way, Two-way, 3-way Link Building

9.     How to redirect a website?

10.            Google Sandbox Effect

11.            SEO for images and videos

 Checklist of factor affecting rank in Google, Bing and Yahoo

On Page SEO

• Introduction to On page optimization
• Title, Description and Keywords tags
• H1 to H6 Tags and their importance
• Where keywords has to be inserted in an Article
• Internal links and External links
• Page naming Structure of URL and Permalink
• Anchor Text
• Alt tags in Images
• Content Optimization and their importance
• Importance of Robots.txt
• URL Canonicalization
• HTTP / HTTPS
• Sitemaps and their importance
• Keyword Proximity, Authority, Prominence and density
• Google analytics and Webmaster integration
• Duplicate Content / URLs
• Broken link analysis
• Creating effective landing pages
• On page Audit
• 
  

Off page SEO

• Introduction to Off page optimization
• Creating social media pages and linking to website
• Website to submission to search engines
• Submission guide lines and their steps
• Directory submission
• Social book marking
• Photo Sharing
• Video Sharing
• Document Sharing
• Business listing submission
• Content Marketing and its importance
• Article submission
• Press release submission
• Forum posting
• Guest posting
• Classified Submission
• Infographics sharing
• Web 2.0 submission
• What is backlinks / Link building
• Importance of backlinks / Link building
• Marketing Strategies to build quality backlinks
• Competitors backlink research and submission
• Submission to do follow websites

Learn how to optimize you social media for better marketing outcomes.

• Integration of social media into website
• Maintaining consistency
• Alignment of SEO keywords
• Where to use keywords 
• Use of Hastags
• Images with brand name

You will learn how you can make use of word press for easy blog making along with this you will learn all the blogging techniques.

• Introduction to WordPress and Blogger
• Platforms where you can make blog for free
• Understanding the blogging
• Niche Selection analysing Competetion
• Creating a blog
• Blog Setup
• Designing a Blog
• Blogging Article Methods
• Blog Marketing
• Posting
• How to Add plugins
• Purpose of using plugins
• Integrating Videos
• Integrating Images
• Analytics
• Posting ads on blogs

You will learn how to make your content powerful for enhancement of SEO and what are basic algorithms behind top ranking articles.

Learn Content writing

Importance of content marketing

Ways to develop powerful and engaging content to drive business growth

Blog marketing

 Writing powerful headlines – rules, ideas, and templates

Blog post types

Call to Actions

Lead Magnets

How to use keywords in content?

How to use keywords as per competition?

How to write content according to Google Algorithm?

Rank your article in first page

Write zero position article

Benefits of content writing

Scopes of content writing

Tricks to write content

Fresh content writing skills

Learn what Adsense is and how you can make money with advertising placement service by Google.

• Setting up Google Adsense account
• Adsense Integration
• Goggle Adsense Guidelines
• Choosing appropriate adds
• Adds Placements
• Size Selection
• Analysing the data
• Adsense Payment

Learn how to optimize a website for local business and rank on the top to draw more business.

• Google my Business introduction
• Account setup
• Creaate promotional posts
• Track business analytics
• Respond to the reviews of your customer
• Posting pictures
• Share news with customer
• Post creation
• Adding New Location
• Creating Adds in Google my Business
• Sharing Post on Social Media
• Learn SEO of Google my Business

Learn to identify and generate potential leads online for converting them into sales.

• Identifying potential leads
• Methods of generating leads
• Red ocean and blue ocean strategy
• What is Conversion?
• Focus on current customers
• Focus on non customers

Learn Mobile marketing and promote products and services by reaching a specific audience on their smart phone, tablets, or any other related devices.

• What is Mobile Marketing?
• Mobile friendly website
• Accelerated Mobile Page (AMP) importance
• Mobile App marketing
• Push notifications
• In-app notifications
• App Store Optimization

Learn what affiliate marketing is and how to make money online by commission based sales.

• Overview of affiliate marketing?
• Affiliate program merchant
• Become an affiliate marketer
• Know about Commission Structures
• Research on different affiliates
• Keyword research for affiliate marketing
• Identifying best selling products
• Product and competetion research for affiliate marketing
• Best Practice of managing affiliates

You will learn the easy way to reach your customers with the use of social networking sites such as Facebook, Twitter and LinkedIn.

• Introduction to  social media marketing
• Creating a social media marketing plan
• Facebook marketing
• Face Book ads campaign creation
• Facebook pixels
• Facebook custom audiences and remarketing
• Facebook conversion and event tracking
• What is Face Book Store
• Facebook Insights
• Instagram marketing Strategy
• Instagram ads campaign creation
• Influencer marketing on Instagram
• Instagram analytics
• LinkedIn marketing and its best practices
• Creating professional profiles
• Creating a company profile
• Ways of lead prospecting in LinkedIn
• LinkedIn ads campaign creation
• Article marketing
• Connection Building
• Twitter marketing
• Why Twitter?
• Hashtags marketing on Twitter
• Creation of  engaging tweet
• Twitter ads campaign creation
• Twitter analytics
• Quora Marketing and its best practices
• Create a Quora profile
• Drafting Questions
• Answering to questions
• Advertisement creation
• Importance of  Google+ and  Pinterest

Learn how you can promote your videos in YouTube by making videos of your interest.

• Benefits of Video marketing
• Video ChannelSetup in You Tube
• How to make your first video and where to do its marketing?
• How to boost conversion rates by video marketing?
• Developing a video marketing campaign
• Types of Videos
• How to tell your story
• Increase engagement
• How to publish and analyze

Your Internet Marketing Etiquettes reflects the quality of products and services of your brand. In this, you will learn to maintain the online reputation of your brand.

• How to maintain effective online presence?
• Response time
• Language
• How to use hashtag
• Logical connections
• Give credit
• What not to do?

PhotoGoogle AnalyticsLearn how to assess and evaluate the performance of your website traffic by Google Analytics. This will help you in improving the working of your website more efficiently.

• Web analytics Overview
• Need of Google Analytics
• Setup of Google Analytics
• Set up goals
• Set up site search
• How to read the Google Analytics data?
• Report analysis
• Custom reports, dashboards, and segments in Google Analytics
•  Google Tag Manager Installation
• Traffic Analysis

Your online image or reputation reflects the quality of products and services of your brand. In this you will learn to maintain the online reputation of your brand.

• What is online reputation management?
• Why online reputation matters?
• Why you need ORM?
• How to manage ORM?
• Use of Reviews for ORM
• Beat negative publicity
• Techniques for building online reputation

Track the performance of your site with Google Search Console and know how Google looks at your website.

• Creating webmaster account
• Verifying webmaster account
• Brief explanation on webmaster
• Search Appearance
• Google Index
• Google Crawling
• Search Traffic
• Understanding queries
• Learn about position
• Page insights

Learn about brands and what are different methods of branding?

• What is brand?
• How to build a brand?
• Brand research
• Brand offers
• Business strategy
• Target Client
• Reach Target client group
• Brand position development
• Brand name, logo and tagline
• Content marketing strategy
• Build marketing tool
• Implementation
• Tracking

Learn the act of sending a commercial message, typically to a group of people, using email and generate leads and sales with email marketing.

• Learn Importance of Email Marketing
• Problems affecting Email Marketing
• Practices of effective emails
• Concise mail
• Powerful subject line 
• Mobile Optimized
• To the point and relevant content 
• Signature
• Building an email list and its segmentation
• Email marketing campaign creation
• Bulk mails

Learn about freelancing and different platforms for freelancing.

• What is freelancing?
• Search freelancing jobs
• How freelancer works?
• How to earn by freelancing
• How to signup?
• How to frame a project?
• Posting a project

Learn what pay per click is and how to advertise with Google AdWords ads.

• Introduction to Search Engine and PPC Marketing (SEM)
• Overview and setup of Google AdWords (PPC Platform)
• Type of Ads Google AdWords serves
• Search Ads
• Display Ads
• Product Listing Ads
• Video Ads
• Important components of PPC Marketing
• Keyword Selection and its usage
• Way to craft a powerful USP
• High converting landing page
• Compelling Ads
• Tips for writing the ad headlines 
• Usage of Keyword in Ad copy
• Overview of Shopping Ads
• Registration with Merchant center
• Shopping Ads campaign creation and tracking
• Universal App Ads and Mobile App Ads
• AdWords Editors (Work Offline Tool)
• Core Concepts
• Quality Score
• Ad Rank

Learn how to drive sales by raising awareness about your online stores. Also, learn how to sell your products on an e-commerce website to raise income.

• How to sell efficitevely?
• SEO for E-Commerce website
• Keyword research
• Competetion Research
• Identifying the Site errors
• Website speed
• On page optimization
• Interlinking
• Mobile version of website
• Customers review
• Social media integration
• Blog content
• Link Building
• Use of Seo tools

You will get a chance to work on live projects and would be equipped with good examples of top case studies.

• SEO case studies and live project
• SMO case studies and live project
• ORM case studies and live project
• Video case studies and live project

You will be trained to create and run display advertising campaigns on Google search engine and third-party websites. You will also learn Remarketing.

• Display campaign creation and conversion tracking
• How to create effective display adds
• Targeting
• Campaign analysis
• Placement of conversion tracking code
• Overview of Remarketing campaign
• Setup of Remarketing campaign in Ad Words
• Tricks for Remarketing