Content Marketing Training

Content marketing is a form of marketing that involves creation, publication and distribution of content for a targeted audience. Content can be created in various formats such as Videos, Blog Posts, Social Media Posts, Podcasts etc. The content marketing module is a critical topic to learn & master digital marketing skills.

Chapter of Content Marketing

  1. Introduction to Content Marketing
  2. Different Content Formats
    • Text Content - Blog Posts, Copywriting, Content Writing
    • Images & Infographics
    • Videos
    • Podcasts
  3. Content Creation
    • How to choose a Content Topic?
    •  The Power of Storytelling
    • Creating Quality Content Your Audience Loves to Share
  4. Content Optimization
    • Keyword Research & Density
    • Writing a catchy headline to improve CTR
  5. Content Publishing
    • Blogging
    • Social Media Posts
    • Youtube Videos
    • Podcasts
  6. Content Promotion
    • Organic methods of Content Promotion
    • Paid advertising for Content Promotion
    • Email Newsletters
  7. Track & Measure Content Performance


After completing this module, you will be able to create quality blog posts, social media posts, videos and podcasts. This content marketing course will also enable you to optimize, promote and measure your content.

Note - This course is not about teaching you languages or grammar. The pre-requisites of this course includes knowledge of language (English or Hindi), good command over vocabulary and grammar.


Content Marketing Certificate by Hubspot Academy