Personal/Business Branding Training

Branding is more than just a cool logo or an advertisement. A successful brand has to be consistent, across all applications - Office, Print, Website & Online Advertising, Content publishing, Sales & customer service. Branding can lead to a steady increase in sales, referrals, and advocacy for your products or services.

Jeff Bezos (Founder of Amazon), said it even better: “Your brand is what other people say about you when you’re not in the room.” Your brand is your reputation. Branding doesn’t happen overnight…or even in a few months. However, the ongoing effort will result in establishing long-term relationships with your customers.

The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Topics of Branding Module

  1. Introduction to Branding
  2. Business Branding vs. Personal Branding
  3. Define who you are and what you do
  4. Determing your brand's target audience
  5. Establish a mission & vision statement
  6. Research brands within your industry niche
  7. Outline your unique qualities & benefits your brand offer
  8. Create a brand logo & tagline
  9. Form your brand voice
  10. Integrate your brand into every aspect
  11. Repeat... Repeat and Repeat

Outcome

After completing this module, you will be able to understand the process of brand creation, business brand and personal brand both. Also, you will be involved in some case studies of brand creation, brand awareness/promotion and brand sustainabiity. With the help of tools like Canva, you will also work on logo design and colours aspects of a brand. But remember, branding is more than a logo. And without learning to create a brand, you can't learn digital marketing in depth.

Reference Books

Miller, Donald (2018). Building a Story Brand: Clarify Your Message So Customers Will Listen. HarperCollins.