Introduction to Digital Marketing will be an introductory part where you will learn the basics of digital marketing.
Introduction to Digital Marketing
1. Digital Marketing basics & Concepts
2. Traditional Marketing versus Digital Marketing
3. Different online marketing channels and Methods
4. Understand the requirement of online customer
5. Key Terminologies used in online Marketing
6. Scopes of Digital Marketing
It involves the creation of an engaging website. You will learn how to plan and develop a functional website step by step.
Web Planning and Development
Learn how to rank your website on top of search engines for your targeted keywords by the ease of optimization.
Search Engine Optimization
1. What is SEO?
2. Importance of SEO in Digital Marketing
3. On page optimization and Off page optimization
4. White, Black Hat and Grey Hat SEO
5. Search Engine Submissions
6. Link Building Techniques
7. Types of links
8. One-way, Two-way, 3-way Link Building
9. How to redirect a website?
10. Google Sandbox Effect
11. SEO for images and videos
On Page SEO
Off page SEO
You will learn how you can make use of word press for easy blog making along with this you will learn all the blogging techniques.
You will learn how to make your content powerful for enhancement of SEO and what are basic algorithms behind top ranking articles.
Learn Content writing
Importance of content marketing
Ways to develop powerful and engaging content to drive business growth
Writing powerful headlines – rules, ideas, and templates
Blog post types
Call to Actions
How to use keywords in content?
How to use keywords as per competition?
How to write content according to Google Algorithm?
Rank your article in first page
Write zero position article
Benefits of content writing
Scopes of content writing
Tricks to write content
Fresh content writing skills
Learn how to optimize a website for local business and rank on the top to draw more business.
Learn Mobile marketing and promote products and services by reaching a specific audience on their smart phone, tablets, or any other related devices.
Learn what affiliate marketing is and how to make money online by commission based sales.
You will learn the easy way to reach your customers with the use of social networking sites such as Facebook, Twitter and LinkedIn.
Learn how you can promote your videos in YouTube by making videos of your interest.
Your Internet Marketing Etiquettes reflects the quality of products and services of your brand. In this, you will learn to maintain the online reputation of your brand.
PhotoGoogle AnalyticsLearn how to assess and evaluate the performance of your website traffic by Google Analytics. This will help you in improving the working of your website more efficiently.
Your online image or reputation reflects the quality of products and services of your brand. In this you will learn to maintain the online reputation of your brand.
Track the performance of your site with Google Search Console and know how Google looks at your website.
Learn about brands and what are different methods of branding?
Learn the act of sending a commercial message, typically to a group of people, using email and generate leads and sales with email marketing.
Learn what pay per click is and how to advertise with Google AdWords ads.
Learn how to drive sales by raising awareness about your online stores. Also, learn how to sell your products on an e-commerce website to raise income.
You will get a chance to work on live projects and would be equipped with good examples of top case studies.
You will be trained to create and run display advertising campaigns on Google search engine and third-party websites. You will also learn Remarketing.
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