Search Engine Optimization

Learn how to rank your website on top of search engines for your targeted keywords by the ease of optimization.

Search Engine Optimization

1.     What is SEO?

2.     Importance of SEO in Digital Marketing

3.     On page optimization and Off page optimization

4.     White, Black Hat and Grey Hat SEO

5.     Search Engine Submissions

6.     Link Building Techniques

7.     Types of links

8.     One-way, Two-way, 3-way Link Building

9.     How to redirect a website?

10.            Google Sandbox Effect

11.            SEO for images and videos



 Checklist of factor affecting rank in Google, Bing and Yahoo

On Page SEO

  • Introduction to On page optimization
  • Title, Description and Keywords tags
  • H1 to H6 Tags and their importance
  • Where keywords has to be inserted in an Article
  • Internal links and External links
  • Page naming Structure of URL and Permalink
  • Anchor Text
  • Alt tags in Images
  • Content Optimization and their importance
  • Importance of Robots.txt
  • URL Canonicalization
  • HTTP / HTTPS
  • Sitemaps and their importance
  • Keyword Proximity, Authority, Prominence and density
  • Google analytics and Webmaster integration
  • Duplicate Content / URLs
  • Broken link analysis
  • Creating effective landing pages
  • On page Audit

Off page SEO

  • Introduction to Off page optimization
  • Creating social media pages and linking to website
  • Website to submission to search engines
  • Submission guide lines and their steps
  • Directory submission
  • Social book marking
  • Photo Sharing
  • Video Sharing
  • Document Sharing
  • Business listing submission
  • Content Marketing and its importance
  • Article submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Classified Submission
  • Infographics sharing
  • Web 2.0 submission
  • What is backlinks / Link building
  • Importance of backlinks / Link building
  • Marketing Strategies to build quality backlinks
  • Competitors backlink research and submission
  • Submission to do follow websites