PPC (Google Adwords)

Learn what pay per click is and how to advertise with Google AdWords ads.

  • Introduction to Search Engine and PPC Marketing (SEM)
  • Overview and setup of Google AdWords (PPC Platform)
  • Type of Ads Google AdWords serves
  • Search Ads
  • Display Ads
  • Product Listing Ads
  • Video Ads
  • Important components of PPC Marketing
  • Keyword Selection and its usage
  • Way to craft a powerful USP
  • High converting landing page
  • Compelling Ads
  • Tips for writing the ad headlines 
  • Usage of Keyword in Ad copy
  • Overview of Shopping Ads
  • Registration with Merchant center
  • Shopping Ads campaign creation and tracking
  • Universal App Ads and Mobile App Ads
  • AdWords Editors (Work Offline Tool)
  • Core Concepts
  • Quality Score
  • Ad Rank