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Digital marketing is gaining momentum in India. Until 2010 many companies in India didn’t opt for digital marketing and its scope for doing business was minimal. Companies were not willing to change their traditional methods of doing business. In this article, we will discuss why digital marketing is important and scope of digital marketing in India.

The influence of market strengths brought about a wind of change in marketing strategies, one of which was digital marketing. Digital marketing proved to be far more efficient than the traditional methods of marketing. You can lose customers to your competitors if you don’t engage in digital marketing and have a strong online presence. In the present era of the market world, digital marketing is no more an option.

Why is digital marketing a big deal?

We are almost moving to a digitized world. In India and globally, most of the companies press forward to have an online presence. This, in a way, will also create more job opportunities in the field of digital marketing by 2020.

Digital marketing is an evolving field. Your digital marketing skills have been enhanced along with the developments in technology. This will ensure career growth in the field of digital marketing. Within a minimal budget, you can attain the deserved sales and revenue target through digital marketing. The advantage of digital marketing is that you can start your business with zero or a small amount. With no waste of money, you can have a high return on investment (ROI).

A report from the Silicon Republic claims that there is 10 times faster increase in the digital economy when compared to the traditional economy. Firms engaging in online trade are twice as likely to increase the scope of digital marketing job opportunities.

Digital marketing offers different career opportunities. If you are interested in writing then you can opt for content marketing. You can choose web analytics if you have analytical skills. The scope goes on and on.

The Scope of Digital Marketing in India

India is one among the biggest countries in the world. It is also one of the fastest growing economies. The digital scope is very vast in India, be it in products, designing, information, content or marketing. India being top in digital trends, the avenues for digital marketing in India is enormous.

According to a survey by Education Journal, the population of netizens in India was only 16% during 2013. Ever since it has risen to 31% in 2014 and continues to grow. 40% of business enterprises completely depend on digital marketing. In the years to follow almost 90% of business houses will depend on digital marketing in India. When it comes to eCommerce business, India has the largest online shopping deals only next to UK and USA in the world. The demand for digital marketing professionals will constantly be on the rise.

The Indian Express daily claims that by 2020 there will be a growing demand for digital marketers in India. This supports the fact that it is the right time to learn digital marketing in order to boost your chances of getting a job in digital marketing in the near future.

Career Opportunities in Digital Marketing

The world of marketing and advertising is highly being influenced by digital marketing due to its positive factors such as cost-effectiveness, flexibility, convenience, and effectiveness. Startups are increasingly opting to go digital in order to market their brands, products, and services.