DIGITAL MARKETING COURSES IN JAIPUR BY INDUSTRY EXPERTS

Introduction to Digital Marketing will be an introductory part where you will learn the basics of digital marketing.

Introduction to Digital Marketing

1.     Digital Marketing basics & Concepts

2.     Traditional Marketing versus Digital Marketing

3.     Different online marketing channels and Methods

4.     Understand the requirement of online customer

5.     Key Terminologies used in online Marketing

6.     Scopes of Digital Marketing

It involves the creation of an engaging website. You will learn how to plan and develop a functional website step by step.

Web Planning and Development

1. How Search Engine Works(Google,yahoo,bing)
2. Types of Search Engines
3. Page rank (PR)
4. Website Architecture
5. Website Designing Basics
6. Domain & Hosting registration
7. Types of Websites
8. Caracter of backlinks
9. Keyword Research
10.  What is a Keyword research

11. Importance of choosing right keywords
12. Different types of keywords
13. Steps and to procedures to find a right keyword for a website
14. Keyword analysis
15. How to use different keyword tools for keyword research?
16. Keyword Density and Proximity

Learn how to rank your website on top of search engines for your targeted keywords by the ease of optimization.

Search Engine Optimization

1.     What is SEO?

2.     Importance of SEO in Digital Marketing

3.     On page optimization and Off page optimization

4.     White, Black Hat and Grey Hat SEO

5.     Search Engine Submissions

6.     Link Building Techniques

7.     Types of links

8.     One-way, Two-way, 3-way Link Building

9.     How to redirect a website?

10.            Google Sandbox Effect

11.            SEO for images and videos

 Checklist of factor affecting rank in Google, Bing and Yahoo

On Page SEO

• Introduction to On page optimization
• Title, Description and Keywords tags
• H1 to H6 Tags and their importance
• Where keywords has to be inserted in an Article
• Internal links and External links
• Page naming Structure of URL and Permalink
• Anchor Text
• Alt tags in Images
• Content Optimization and their importance
• Importance of Robots.txt
• URL Canonicalization
• HTTP / HTTPS
• Sitemaps and their importance
• Keyword Proximity, Authority, Prominence and density
• Google analytics and Webmaster integration
• Duplicate Content / URLs
• Broken link analysis
• Creating effective landing pages
• On page Audit
• 
  

Off page SEO

• Introduction to Off page optimization
• Creating social media pages and linking to website
• Website to submission to search engines
• Submission guide lines and their steps
• Directory submission
• Social book marking
• Photo Sharing
• Video Sharing
• Document Sharing
• Business listing submission
• Content Marketing and its importance
• Article submission
• Press release submission
• Forum posting
• Guest posting
• Classified Submission
• Infographics sharing
• Web 2.0 submission
• What is backlinks / Link building
• Importance of backlinks / Link building
• Marketing Strategies to build quality backlinks
• Competitors backlink research and submission
• Submission to do follow websites

Learn how to optimize you social media for better marketing outcomes.

• Integration of social media into website
• Maintaining consistency
• Alignment of SEO keywords
• Where to use keywords 
• Use of Hastags
• Images with brand name

You will learn how you can make use of word press for easy blog making along with this you will learn all the blogging techniques.

• Introduction to WordPress and Blogger
• Platforms where you can make blog for free
• Understanding the blogging
• Niche Selection analysing Competetion
• Creating a blog
• Blog Setup
• Designing a Blog
• Blogging Article Methods
• Blog Marketing
• Posting
• How to Add plugins
• Purpose of using plugins
• Integrating Videos
• Integrating Images
• Analytics
• Posting ads on blogs

You will learn how to make your content powerful for enhancement of SEO and what are basic algorithms behind top ranking articles.

Learn Content writing

Importance of content marketing

Ways to develop powerful and engaging content to drive business growth

Blog marketing

 Writing powerful headlines – rules, ideas, and templates

Blog post types

Call to Actions

Lead Magnets

How to use keywords in content?

How to use keywords as per competition?

How to write content according to Google Algorithm?

Rank your article in first page

Write zero position article

Benefits of content writing

Scopes of content writing

Tricks to write content

Fresh content writing skills

Learn what Adsense is and how you can make money with advertising placement service by Google.

• Setting up Google Adsense account
• Adsense Integration
• Goggle Adsense Guidelines
• Choosing appropriate adds
• Adds Placements
• Size Selection
• Analysing the data
• Adsense Payment

Learn how to optimize a website for local business and rank on the top to draw more business.

• Google my Business introduction
• Account setup
• Creaate promotional posts
• Track business analytics
• Respond to the reviews of your customer
• Posting pictures
• Share news with customer
• Post creation
• Adding New Location
• Creating Adds in Google my Business
• Sharing Post on Social Media
• Learn SEO of Google my Business